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about us.
We’re a team of women who care about what is important to all women - life, love, our looks and particularly your hair!
We developed the Pure Afro Hair range after we found that the essential and carrier oils that we had been working with for years are highly effective on hair. This helped us to grow and strengthen our own hair, so we decided to create products that would benefit other women too.
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We’re based in Johannesburg and source our raw materials locally. Making sure you get the best of local. And did we tell you that we are totally dedicated to 100% natural ingredients. Indeed, we're all about being natural, not only in what we use in our products but how we live our lives and wear our hair!
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